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How Ludi Socials helped University Hotel create a digital experience to their guests
The University Hotel (UH) is a reputable hotel situated in the University of the Philippines Diliman Campus thriving and vibrant community. After running into limitations with operating and improving their social media presence, UH engaged the services of KM Dairo of Ludi Socials as their Social Media Manager and Strategist for their Facebook Platform. This case study explored the path on thow KM Dairo tackled these challenges and achieved remarkable results for UH.
Challenges
University Hotel encountered several hurdles in tis social media efforts;
Lack of Strategy and Content Ideas: UH struggled with an inconsistent social media strategy, leading to underutilization of this vital platform.
Brand Awareness and Recognition of the Brand in Social Media: In addition to being well-known in the UP Community, using social media to introduce yourself to other possible guests is crucial to ensuring constant leads.
Engagement and Visibility: The hotel needed to strengthen its connection with students and boost its visibility among potential guests.
Solutions
KM Dairo, who was originally hired as a virtual assistant by their social media manager and is now the head of the Social Media Team of UH, developed into a crucial component of the team and provided the following solutions:
Project Management Tool Customization and Optimization: KM Dairo set up social media team's ClickUp, a project management tool, to streamline the social media team's workflow, ensuring efficient task coordination, documentation, and execution. The project management tool is still effective even though 2 more members were on board this third quarter of the year.
Content Ideation and Creation: Taking charge of content planning, creation, and scheduling, KM Dairo brought fresh ideas and creativity to social media campaigns.
Piloting UH social media: In the absence of the head of social media, KM Dairo effectively managed UH's social media presence, coordination with different departments for UH while ensuring uninterrupted communication, engagement, and management and for the platform
Strategies and Actions
KM Dairo's approach is a blend of idea testing from data on content performance, trend spotting and research of new content styles, identification and/or improvement of successful tactics and deployment through organic content creation and marketing:
Diverse Content Focus: The content strategy revolved around promoting UH's unique offerings that are from food and beverage, to lodging, events themed in sports, recreational, entertainment, community updates, and limited edition discounts.
Monthly Campaigns: KM Dairo is part of orchestrating unique monthly campaigns (Buwan ng Wika, Chinese New Year, etc) creatively connecting them to the hotel's unique brand and offerings while directly targeting consumers and buyers.
Content Insight and Interpretation: KM shared valuable interpretation, insight and diagnosis, towards the performance of content posted.
Introducing trends of content marketing: KM Dairo emphasized the importance of adapting to the type of content audience are inclined (example user-generated content ) fostering attention and engagement within the online community.
Tiktok Management: In addition to Facebook Management, KM Dairo pioneered in handling UH’s Tiktok account that enabled the team to determine what category and type of content is working to gain views and audience.
Results and Accomplishment
The collaboration between UH and KM Dairo has yielded impressive outcomes:
Campaign Success: Monthly curated campaigns achieved their objectives, creating a buzz among different types of targeted guests.
Enhanced Engagement: KM Dairo's organizational skills and action-oriented approach led to increased and most especially consistent social media following, engagement, and potential leads.
JAN.-SEPT. 2023 ACCOUNT PERFORMANCE
Followers: 6,932
Monthly Ave. Reach: 80K-90K
That's 20K reach per month
![](https://framerusercontent.com/images/L3fOwdQVRO8E3ORkgPZg2Pb6Bp0.png)
400 conversations per month
200 new contacts per month
![](https://framerusercontent.com/images/tMFaGwFEvx7NC4uu9LRZD1T39Y.png)
Growth in generating new inquiries
![](https://framerusercontent.com/images/wXCabTDNxFzw6FvPHI76TSbR08.png)
Growth in Facebook Reach
![](https://framerusercontent.com/images/Ne4Ze8MZN8LRIYa4y3rV3ZLZZcw.png)
Growth in Facebook Visits
![](https://framerusercontent.com/images/nILrB5OoKw9bJ6cDPsgT7jxs0u4.png)
Conclusion
In a little more than a year, KM Dairo has significantly changed the social media landscape for University Hotel. A greater online presence, more engagement, and promising leads have been attained as a result of the collaboration of strategic thought, creative content, and a dedication to excellence. KM Dairo's function as the Social Media Manager continues to be essential to the success of University Hotel as it broadens its audience and builds stronger connections with them.
Challenges
University Hotel encountered several hurdles in tis social media efforts;
Lack of Strategy and Content Ideas: UH struggled with an inconsistent social media strategy, leading to underutilization of this vital platform.
Brand Awareness and Recognition of the Brand in Social Media: In addition to being well-known in the UP Community, using social media to introduce yourself to other possible guests is crucial to ensuring constant leads.
Engagement and Visibility: The hotel needed to strengthen its connection with students and boost its visibility among potential guests.
Solutions
KM Dairo, who was originally hired as a virtual assistant by their social media manager and is now the head of the Social Media Team of UH, developed into a crucial component of the team and provided the following solutions:
Project Management Tool Customization and Optimization: KM Dairo set up social media team's ClickUp, a project management tool, to streamline the social media team's workflow, ensuring efficient task coordination, documentation, and execution. The project management tool is still effective even though 2 more members were on board this third quarter of the year.
Content Ideation and Creation: Taking charge of content planning, creation, and scheduling, KM Dairo brought fresh ideas and creativity to social media campaigns.
Piloting UH social media: In the absence of the head of social media, KM Dairo effectively managed UH's social media presence, coordination with different departments for UH while ensuring uninterrupted communication, engagement, and management and for the platform
Strategies and Actions
KM Dairo's approach is a blend of idea testing from data on content performance, trend spotting and research of new content styles, identification and/or improvement of successful tactics and deployment through organic content creation and marketing:
Diverse Content Focus: The content strategy revolved around promoting UH's unique offerings that are from food and beverage, to lodging, events themed in sports, recreational, entertainment, community updates, and limited edition discounts.
Monthly Campaigns: KM Dairo is part of orchestrating unique monthly campaigns (Buwan ng Wika, Chinese New Year, etc) creatively connecting them to the hotel's unique brand and offerings while directly targeting consumers and buyers.
Content Insight and Interpretation: KM shared valuable interpretation, insight and diagnosis, towards the performance of content posted.
Introducing trends of content marketing: KM Dairo emphasized the importance of adapting to the type of content audience are inclined (example user-generated content ) fostering attention and engagement within the online community.
Tiktok Management: In addition to Facebook Management, KM Dairo pioneered in handling UH’s Tiktok account that enabled the team to determine what category and type of content is working to gain views and audience.
Results and Accomplishment
The collaboration between UH and KM Dairo has yielded impressive outcomes:
Campaign Success: Monthly curated campaigns achieved their objectives, creating a buzz among different types of targeted guests.
Enhanced Engagement: KM Dairo's organizational skills and action-oriented approach led to increased and most especially consistent social media following, engagement, and potential leads.
JAN.-SEPT. 2023 ACCOUNT PERFORMANCE
Followers: 6,932
Monthly Ave. Reach: 80K-90K
That's 20K reach per month
![](https://framerusercontent.com/images/L3fOwdQVRO8E3ORkgPZg2Pb6Bp0.png)
400 conversations per month
200 new contacts per month
![](https://framerusercontent.com/images/tMFaGwFEvx7NC4uu9LRZD1T39Y.png)
Growth in generating new inquiries
![](https://framerusercontent.com/images/wXCabTDNxFzw6FvPHI76TSbR08.png)
Growth in Facebook Reach
![](https://framerusercontent.com/images/Ne4Ze8MZN8LRIYa4y3rV3ZLZZcw.png)
Growth in Facebook Visits
![](https://framerusercontent.com/images/nILrB5OoKw9bJ6cDPsgT7jxs0u4.png)
Conclusion
In a little more than a year, KM Dairo has significantly changed the social media landscape for University Hotel. A greater online presence, more engagement, and promising leads have been attained as a result of the collaboration of strategic thought, creative content, and a dedication to excellence. KM Dairo's function as the Social Media Manager continues to be essential to the success of University Hotel as it broadens its audience and builds stronger connections with them.
Challenges
University Hotel encountered several hurdles in tis social media efforts;
Lack of Strategy and Content Ideas: UH struggled with an inconsistent social media strategy, leading to underutilization of this vital platform.
Brand Awareness and Recognition of the Brand in Social Media: In addition to being well-known in the UP Community, using social media to introduce yourself to other possible guests is crucial to ensuring constant leads.
Engagement and Visibility: The hotel needed to strengthen its connection with students and boost its visibility among potential guests.
Solutions
KM Dairo, who was originally hired as a virtual assistant by their social media manager and is now the head of the Social Media Team of UH, developed into a crucial component of the team and provided the following solutions:
Project Management Tool Customization and Optimization: KM Dairo set up social media team's ClickUp, a project management tool, to streamline the social media team's workflow, ensuring efficient task coordination, documentation, and execution. The project management tool is still effective even though 2 more members were on board this third quarter of the year.
Content Ideation and Creation: Taking charge of content planning, creation, and scheduling, KM Dairo brought fresh ideas and creativity to social media campaigns.
Piloting UH social media: In the absence of the head of social media, KM Dairo effectively managed UH's social media presence, coordination with different departments for UH while ensuring uninterrupted communication, engagement, and management and for the platform
Strategies and Actions
KM Dairo's approach is a blend of idea testing from data on content performance, trend spotting and research of new content styles, identification and/or improvement of successful tactics and deployment through organic content creation and marketing:
Diverse Content Focus: The content strategy revolved around promoting UH's unique offerings that are from food and beverage, to lodging, events themed in sports, recreational, entertainment, community updates, and limited edition discounts.
Monthly Campaigns: KM Dairo is part of orchestrating unique monthly campaigns (Buwan ng Wika, Chinese New Year, etc) creatively connecting them to the hotel's unique brand and offerings while directly targeting consumers and buyers.
Content Insight and Interpretation: KM shared valuable interpretation, insight and diagnosis, towards the performance of content posted.
Introducing trends of content marketing: KM Dairo emphasized the importance of adapting to the type of content audience are inclined (example user-generated content ) fostering attention and engagement within the online community.
Tiktok Management: In addition to Facebook Management, KM Dairo pioneered in handling UH’s Tiktok account that enabled the team to determine what category and type of content is working to gain views and audience.
Results and Accomplishment
The collaboration between UH and KM Dairo has yielded impressive outcomes:
Campaign Success: Monthly curated campaigns achieved their objectives, creating a buzz among different types of targeted guests.
Enhanced Engagement: KM Dairo's organizational skills and action-oriented approach led to increased and most especially consistent social media following, engagement, and potential leads.
JAN.-SEPT. 2023 ACCOUNT PERFORMANCE
Followers: 6,932
Monthly Ave. Reach: 80K-90K
That's 20K reach per month
![](https://framerusercontent.com/images/L3fOwdQVRO8E3ORkgPZg2Pb6Bp0.png)
400 conversations per month
200 new contacts per month
![](https://framerusercontent.com/images/tMFaGwFEvx7NC4uu9LRZD1T39Y.png)
Growth in generating new inquiries
![](https://framerusercontent.com/images/wXCabTDNxFzw6FvPHI76TSbR08.png)
Growth in Facebook Reach
![](https://framerusercontent.com/images/Ne4Ze8MZN8LRIYa4y3rV3ZLZZcw.png)
Growth in Facebook Visits
![](https://framerusercontent.com/images/nILrB5OoKw9bJ6cDPsgT7jxs0u4.png)
Conclusion
In a little more than a year, KM Dairo has significantly changed the social media landscape for University Hotel. A greater online presence, more engagement, and promising leads have been attained as a result of the collaboration of strategic thought, creative content, and a dedication to excellence. KM Dairo's function as the Social Media Manager continues to be essential to the success of University Hotel as it broadens its audience and builds stronger connections with them.
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LUDiSOCiALS
© 2024 Ludi Socials. All rights reserved.
Privacy Policy
Terms and Conditions
LUDiSOCiALS
© 2024 Ludi Socials. All rights reserved.
Privacy Policy
Terms and Conditions